The EU AI Act Article 50, Explained for Creators

The EU AI Act is the world's first comprehensive law governing artificial intelligence, and Article 50 is the part most creators need to understand. It sets out transparency obligations: when AI generates or manipulates content, people have a right to know.

In practice, Article 50 means AI-generated audio, images, video and text should be clearly marked as artificially generated or manipulated. Deepfakes must be labelled prominently, and chatbots must tell users they are talking to a machine.

The obligations phase in over 2025 and 2026, so if any part of your audience is in the EU, now is the time to build disclosure into your workflow. The good news: a single clear sentence, placed correctly, usually satisfies the requirement.

DisclosureStamp turns Article 50 into a simple four-question flow. Answer where your audience is, what you publish, how AI was used and where it appears, and you get a compliant statement plus placement advice.