Why AI Disclosure Builds Trust in Marketing

Marketers often worry that admitting AI use will undermine a campaign. In reality, audiences increasingly assume AI is involved — and reward brands that are upfront about it.

The FTC has made clear that undisclosed, misleading AI is a deceptive practice. Fake testimonials, synthetic spokespeople presented as real, and AI endorsements without disclosure all carry legal risk.

A confident, well-placed disclosure signals that your brand has nothing to hide. It also future-proofs your campaigns as disclosure rules tighten globally.

Use the generator to create ad, email and social versions of your disclosure, each written in the right tone for the channel.