AI Disclosure for Deepfakes
Deepfakes — realistic AI-generated video or audio of real people — are the most heavily regulated form of synthetic media. Clear, prominent disclosure is essential.
The current rules
The EU AI Act specifically requires deepfakes to be labelled as artificially generated or manipulated. Many US states also regulate deepfakes in elections and non-consensual contexts. Disclose clearly and unmistakably on the content itself.
Example disclosures
- This video is a deepfake created with artificial intelligence. It does not depict real events.
- AI-generated synthetic media. The person shown did not say or do this.
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Frequently asked questions
Are deepfakes illegal?+
Deepfakes themselves are not always illegal, but non-consensual, deceptive or election deepfakes are restricted in many places, and disclosure is required under the EU AI Act.